From April 4 to 9, designlabel House of Hermeta Holland will show its new collections in a mind blowing presentation at Masterly, in the Dutch pavilion in Palazzo Francesco Turati in Milan. In this royal surroundings the Gala Superieur Bronze, a sculpted limited edition in the Gala-collection feels at ease. But in the center of attention is an other special edition, the exclusive design hook Tulipa Bronze. The sparkling Tulipa with a bronze stem and leaf, plays a main role in the beautiful images photographed in an atmospheric 17th century Period Room of the museum of bags and purses: Tassenmuseum Hendrikje in Amsterdam. The museum that has a special collection of more than 5000 classic and avant-garde bags, clutches, laptop bags, suitcases, and pouches. The beautiful model is the 19 year old Lena Teunissen, passionate about wild water canoe slalom. She currently trains for a golden medal at the Olympic Games in Tokio in 2020. Hermeta and House of Hermeta share an ambition and support her on her way to victory.
The first edition of Masterly in 2016 attracted over 80.000 visitors, 400 press and media visits, and over 100 publications. For this, House of Hermeta Holland is well prepared; we look forward to your visit of our special presentation of 2017. We also thank Lena Teunissen, Abet Laminati, Artifort, photographer Johannes van Camp and Tassenmuseum Hendrikje for their support in this beautiful presentation.
House of Hermeta Holland at Masterly, April 4th-9th, 2017, Palazzo Francesco Turati, Via Meravigli 7, Milan